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Sea Otter Europe Costa Brava Girona by Continental, Euro Mobility Festival, AMBE association and CONEBI agree to collaborate to boost the bicycle industry

This agreement seeks to expand the visibility of the festival among companies in the state and European sector, providing them, among other benefits, advantages to participate. Through this agreement between Sea Otter Europe, AMBE and CONEBI, international collaboration is strengthened to promote an initiative that promotes the development of the bicycle and cycling industry in Europe.

The Sea Otter Europe Costa Brava Girona by Continental and Euro Mobility Festival, to be held in Girona from September 20 to 22, 2024, initiated in the last edition of 2023 a collaboration agreement with the Association of Brands and Bicycles of Spain (AMBE) to promote the bicycle industry.

For the 2024 edition, this collaboration is maintained and extended beyond the borders of Spain to the whole of Europe thanks to the agreement that has also been signed with the international association CONEBI, to which AMBE belongs. CONEBI brings together national brand associations in 15 European countries. This consolidates the international character of the festival, as well as its line of collaboration with the industry.

Joint actions

This agreement covers a series of joint actions that will be activated and announced progressively.

Regarding the Euro Mobility Festival, a joint table is being organized, within the framework of the second edition of Sea Otter Connect, which will address the situation of the European and state bicycle industry, and its main data. Among the guests will be Manuel Marsilio, CEO of CONEBI and Jesús Freire, Secretary General of AMBE.

Sea Otter Europe Connect was created to continuously meet the needs of a constantly evolving industry, providing information on market trends, preferences and future directions. At the same time, it has established itself as an essential connecting network for industry professionals, facilitating interactions and fostering collaboration in a dynamic environment.

Close collaboration

The strategic partnership between the parties involved demonstrates a shared commitment to strengthening and empowering the bicycle industry, fostering collaboration and the search for solutions to address current and future challenges. This collaboration promotes the creation of strong professional connections, which facilitates the exchange of knowledge, experiences and business opportunities among the participants. Through this agreement, sustainable mobility is supported and promoted, highlighting the key role of the bicycle in a greener and healthier transportation context.

AMBE, Asociación de Marcas y Bicicletas de España, is the voice of the bicycle sector. Made up of more than 80 associated and allied companies, AMBE promotes the use of bicycles as a means of transport, leisure, tourism and sport, as well as the growth of the sector through work with public and private organizations.

CONEBI, European Confederation of the Bicycle Industry, is an organization that represents and promotes the interests of the bicycle industry in Europe. With a collaborative approach, CONEBI works to strengthen and develop the sector, advocating policies that boost cycling and promoting sustainability, innovation and active mobility throughout Europe. Its primary mission is to foster an enabling environment for the continued growth and positive influence of the bicycle industry in the European context.

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